Privacy Policy

This Privacy Policy explains how X-Semi, the international brand of Xirun Enterprise Group, and its relevant affiliated companies collect, use, store, and protect personal information when you visit this website, submit an inquiry, request product information, or communicate with us.

This policy applies to information collected through this website and related business communications. It does not replace any privacy notice that may apply to a specific contract, service, event, or employment relationship.

We may collect information that you choose to provide, including:

• Your name, company, job title, country or region, email address, and telephone number.
• Product models, application requirements, estimated quantities, qualification needs, delivery information, and other details included in an inquiry.
• Files, technical information, and correspondence that you send to our sales, engineering, or quality teams.

When you use the website, certain technical information may be collected automatically, such as your IP address, browser and device type, referring page, pages viewed, approximate location, and website diagnostic data.

We use personal information for legitimate business purposes, including to:

• Respond to product inquiries, quotation requests, sample requests, and technical support questions.
• Evaluate product suitability, availability, quality requirements, and delivery needs.
• Provide datasheets, technical documentation, service notices, and relevant business communications.
• Operate, secure, analyze, and improve the website and our customer service processes.
• Maintain business records, prevent misuse, and comply with applicable legal or regulatory obligations.

Where required by applicable law, we rely on your consent. In other cases, processing may be necessary to take steps at your request, perform a contract, meet a legal obligation, or pursue our legitimate business interests.

We may use cookies and similar technologies to keep the website functioning, remember preferences, understand site performance, and improve the visitor experience. Some cookies are necessary for the website to operate, while analytics or preference cookies may be optional.

You can manage cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.

We may share information with Xirun Enterprise Group companies and trusted service providers that support website hosting, content management, email, analytics, customer communications, logistics, or other business operations. These parties are expected to use the information only for the services they provide and to protect it appropriately.

Information may also be disclosed when required by law, to protect our rights or the safety of others, to investigate fraud or misuse, or in connection with a merger, restructuring, financing, or transfer of a business. We do not sell personal information.

X-Semi serves customers in multiple markets. Information may therefore be processed in China or in other countries where our affiliated companies and service providers operate. When personal information is transferred across borders, we take reasonable steps to apply protections appropriate to the information and the requirements of applicable law. Where required, we provide additional notice and obtain consent or use another lawful transfer mechanism before the transfer.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, maintaining business and quality records, supporting customer relationships, resolving disputes, and meeting legal, tax, accounting, or compliance requirements. Retention periods vary according to the nature of the information and the relevant business context.

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No internet transmission or storage system can be guaranteed to be completely secure, so please avoid sending confidential design information unless it is necessary and an appropriate communication channel has been agreed.

Depending on your location, you may have the right to request access to, correction of, deletion of, restriction on, or a copy of your personal information, or to object to certain processing. You may also withdraw consent where processing is based on consent and opt out of non-essential marketing communications.

We may need to verify your identity before completing a request. Certain information may be retained where required by law or for legitimate business records.

This website is intended for business and professional users and is not directed to children. We do not knowingly collect personal information from children through the website. If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

The website may link to third-party websites, platforms, maps, or document services. Their privacy practices are governed by their own policies, and X-Semi is not responsible for how those third parties collect or use information.

We may update this Privacy Policy to reflect changes in our website, business practices, or applicable requirements. The current version will be published on this page with the updated date shown above.

For questions about this policy or requests concerning your personal information, please use our Contact page and identify your message as a privacy request.